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ROLLS ROYCE – Keeping a beautiful lady in shape.



Among the commemorative notices published in 1979, on the occasion of the seventy-fifth anniversary of Rolls-Royce, there appeared one particularly arresting advertisement from Appleyard—the well-regarded motorcar purveyor whose polished showrooms graced both Leeds and Glasgow. It bore that familiar emblem, the Spirit of Ecstasy, poised as ever in her silent flight, accompanied by a headline as whimsical as it was reverent: “Keeping a beautiful lady in shape.”

 

What followed was no mere commercial enticement, but an ode, almost chivalrous in tone: “If you love her, you’ll bring her to Appleyard. Their knowledge of her anatomy is total. Their appreciation of her virtue, endless.” In such words, one glimpses not only a devotion to mechanical craftsmanship, but a bygone gallantry—an era when even the language of commerce could be steeped in grace.

 

Once, even the humblest artifact was wrought with beauty—formed with a reverence for symmetry, proportion, and soul. But today, if a man dares to speak with dignity or to write with flourish, he is regarded either as an eccentric or an anachronism. 

 

We have not merely misplaced elegance; we have exiled it. One wonders—was it carelessness or cowardice that led us to discard the language of our forebears? And in so doing, have we not imperilled the very culture which once gave rise to such beauties?

 

SCENTED SONATA

 


In the bosom of London, nestled among the antiquated avenues, stood a charming old-school café where time seemed to slow down. On a crisp autumn afternoon, two childhood friends, Oliver and Edward, met for tea. The atmosphere was filled with the rich tang of brewing tea and the subtle redolence of Bvlgari Man In Black, a scent that mirrored the sophistication of the establishment.

 

As the friends settled into the plush velvet chairs, Edward could not help but notice the air of success that clung to Oliver. His bespoke suit, immaculately polished shoes, and the restrained gleam of a watch on his wrist spoke volumes about his affluent lifestyle.

 

“Oliver, old chap, you seem to be doing exceptionally well these days,” Edward remarked, sipping his Earl Grey.

 

Oliver chuckled, swirling the aromatic tea in his delicate hand-painted-China-cup. “Ah, Eddie, life has its twists and turns, much like this delightful scent I am wearing today – Bvlgari Man In Black. It is a scent that transcends time, just like our friendship.”

 

Intrigued, Edward leaned in, curious to unravel the parallels Oliver was drawing. “Do tell, my friend. How does a mere ambrosial liquid reflect the intricacies of life?”

 

Oliver took a moment, inhaling the bouquet lingering in the draught before he began his tale. “Imagine life as a sonata, Eddie. The strong chords in the tonic of the first theme with its daring high, or in this case, top notes, like the initial burst of citrus in this heavenly blend, represent the zest and enthusiasm of youth. But as the melody progresses and transitions into the melodic second subject of the dominant key, the heart notes emerge, mirroring the depth and complexity we acquire with time.”

 

Edward nodded, savouring the analogy as Oliver continued. “Bvlgari Man In Black, much like the trek of our own lives, has a strong leather accord at its core – a reminder of resilience and the ability to weather storms. It is the perfumatory of a man who has faced challenges, yet emerged stronger and more refined.” 

 

Their exchange meandered through memories of shared childhood adventures, college escapades, and the trials of adult life. Oliver painted vivid pictures with his words, intertwining the spirit of the fragrance with anecdotes of success and setback.

 

“The base notes, Eddie,” Oliver mused, “they are the foundations of our existence. Just like the ever-present warmth of amber and the smoky touch of guaiac wood in Bvlgari Man In Black, these elements ground us and define our essence.”

 

Edward grinned in accord. 

 

“Did you know, Ed, that amber has this whole history? It’s been a talisman for courage and self-confidence, like a charm for warriors on the battlefield. It’s even a sign of good luck. And get this, older folks rock it as a sort of representational symbol of wisdom and fortitude. Pretty cool, huh?”

 

“Ah, I see,” Edward remarked, with a hint of contemplation.

 

“And, did you ever clock the smoky vibes of guaiac wood? It’s like this allegorical powerhouse, symbolising strength and endurance. People reckon it is a bit of a guard against bad vibes, bringing balance and harmony into your life. It’s got this metaphorical connection to vigour, protection, and grounding, apparently.”

 

Edward found himself captivated by the poetic comparisons to something so scholarly. “So, my friend, do you believe that life, much like this whiff, is a concoction of various elements that create an exclusive symmetry?” he asked, gently folding the sleeve of his suit. Adjusting the cadence of time on his watch, he stretched his legs, revealing the joyous glimpse of his socks—an exuberant detail accentuating his flawlessly handmade shoes.

 

Oliver smiled, a glint of wisdom in his eyes. “Precisely, Eddie. Life is an olfactory odyssey, a mélange of highs and lows, sweet and bitter moments, which get imprinted in our memories, often solidified by a rare scent that is accompanying, perhaps even unconsciously, these events. Like in a symphony, life’s pulse leads us through the peaks of bliss and sorrow and all their complexity, whilst imperceptibly and inevitably leads us to its harmonious conclusion. And just like a well-crafted fragrance, it is the equipoise of these elements that creates a masterpiece.”

 

As the hours passed, the friends delved deeper into the intensities of their lives, their laughter echoing in the quaint café. Each sip of tea carried the resonances of their collective past, and every inhale was accompanied by the constant trail of Bvlgari Man In Black, a testament to the everlasting friendship that had stood the test of time.

 

As the sun dipped below the horizon, casting a warm glow over the city, Oliver and Edward rose from their seats, their conversation concluding like the final notes of a concerto. The fragrance of Bvlgari Man In Black dawdled, a reminder that life, like a well-composed tune, is a passage of synchronisation and parity.

 

With a firm handshake and a promise to meet again, the two friends parted ways, their footsteps echoing in the cobbled streets of London. The enchanting old-school café stood witness to an indissoluble friendship, enriched by the subtle nuances of life’s equilibrium – an opus that continued to play, with Bvlgari Man In Black as its odorous muse.

 


~



Author’s Note:

 

The parallel drawn between the perfume, life, music, and childhood friendship serves as a symbolic exploration of the intricate layers that make up the human experience. By likening life to the notes of a fragrance, the storyline delves into the idea that our voyage is a composition of various elements—some sweet, some bitter, yet all contributing to a unique and congruent orchestration. 

 

The fragrance becomes an emblematic creative influence, weaving through the plot to emphasise the enduring nature of profound connections, much like the childhood friendship that has stood the test of time. Just as a scent lingers, so do the reflections of cherished memories and the flexibility forged through the passage of years.

 

The account intertwines the aromatic journey of Bvlgari Man In Black with the consonance of life and permanent friendship. The title captures the essence of the story, highlighting the fragrance as a central theme and highlighting the euphonic relationship between life’s elements and the timeless bonds of friendship.

 

Acknowledgements: 

 

Additional dialogues by Evgeny Genchev. 

 

Much obliged Rahul Karnani, Subi Samuel and Anand Sivakumaran for your time and the invaluable suggestions. 

 

GUERLAIN


“The creation of a fragrance is a work of emotion and intuition. It perpetuates the wonder offered by the beauty of nature when enhanced by human intelligence.” 
Jacques Guerlain


LA LÉGENDE DE SHALIMAR by Bruno Aveillan





Bruno Aveillan 

Alfred Dunhill - Valentine's Day 2016


After the tagline: “You never actually own a Patek Philippe. You merely look after it for the next generation.” These wonderfully erudite words, “Some things just work better as a pair.” Are not only most brilliantly strung together, but speak volumes for us – the thoroughbred gentlemen of the 21st Century.

Thank you, the folks at Alfred Dunhill, for this skillfully put together representation to celebrate the true spirit of Valentine's day.

Good Bye 2015

As the last day of the year 2015 comes to a close, and a new dawn begins, we welcome the new year, so full of things that have never been. 



Found this image on Pinterest that best suited the feeling about the year I was feeling. Unfortunately, I was not able to trace the creator of the image in order to inscribe the credits to her/him. 

CHÂTEAU MARGAUX PRODIGY OF THE ARCHITECT by Bruno Aveillan


The CHÂTEAU MARGAUX short film by Bruno Aveillian aptly titled The Prodigy Of The Architect is by far one of the finest I have seen that covers all aspects of art, architecture, the old, the new, the present, the timeless. The work itself is a work of art and Bruno Aveillian has surpassed a new level of creativity with this one.

Stop Wasting Time On Social Media


In this age of content overload, in other terms an obvious way of blowing your own trumpet, does it really help to blow your own trumpet? I was reading that you need to have these many LinkedIn endorsements, so many Facebook likes, Tweets of such and such nature. I think all of it as bunkum. All you need is to keep direction, focus on your work and automatically the right people and work will come.

Work will get you work. All else is as ambitious as wanting to find Pegasus, or as ambiguous as someone claiming to have seen a mermaid.

So stop wasting valuable time on managing manifold social media accounts and start concentrating on the core – building your enterprise right with the right ingredients. 




Image: This image does not belong to me. I have sourced it from the Internet. I do not own it, or claim copyright to it. If it is your image please do let me know if you are fine with me adding your name to it. I shall add credits to it. This is not a site for business. The images have been used for representational purposes only. If you wish, I shall take it off in case of an objection do let me know and I shall take it off. Thank you.

Dockers Campaign

Found these modern, yet vintage style ads on a website called Vintage Me Oh My. Typography, being one of the art forms I admire, I seemed to have liked the concepts and the rendering of these, so posting them here for the rest of you to enjoy them as well. 






Waitrose Packaging

I LOVE nearly ALL of the Waitrose packaging design. Every label, irrespective of the product, is like owning the finest art. Here is one such example.


Advertising Tips from 2927 Communications


I think we ought to kill the ‘tags’ given by agencies from time immemorial such as ‘creative’ – ‘art’ et cetera and let people grow. The idea quite simply is to give scope to grow exponentially without any barriers or cliché

Barring the marketing team, we've clearly eliminated the ‘suit culture’. We let the staff dress in whatever they find themselves comfortable in

We constantly challenge everybody at the office to come up with ideas

We hardly ever thrash any feedback. Remember that the most effective copy, ideas, images originate in times when you’re least thinking about it/them We consciously involve our clients in the creative process right from the draft stage to the rough sketches and bounce off hopeful solutions too because an integrated ideation process works wonders for all the disciplines and people involved There are no old-fashioned cubicles at our office, instead we use the open-plan design where the staff is given the liberty to plonk wherever they deem fit to do so We are always on a lookout for young blood to fill up the senior positions. The younger, creative generation has the ability to understand new trends and has an instinctive grasp of the popular culture We usually try putting ourselves in the shoes of the consumer. It’s the fail-safe way of widening our perspective and what’s more, it bridges their gap too We more often than not come up with ‘identifiable creative initiatives’ rather than ‘in your face’ or over-branded campaigns

We NEVER exaggerate because the clients who mean business do not have time for theatrics. The most vital secret to effective advertising lies in telling the truth. Nothing works wonders than the simple truth

Endorsements Gone Awry


The Indian advertising industry these days seems to be getting it wrong especially when it comes to some actor endorsements that simply don’t ‘fit in’ for their campaigns according to me. Presently, there is a television spot showing John Abraham talking about one of their many products. Undeniably, his body is more widely discussed than his brains, but one look at him when he isn’t showing skin and one would see that his inner nature which is so lucidly reflected in his actions lends a far more profound character to his personality than his mere six packs. And even if his six packs have been over-exposed, there's still a lesson in that to be learnt – that a fitter mind and body leads to a fit and thriving life. 

However, I am unable to comprehend how the same brand has selected a female actor who oozes saccharine, but lacks grace and poise to promote their product for the female audience. I am sure these chaps had their reasons. Somehow, these days, everyone has reasons for whatever they do.

Who Cares Who Farted Or Burped


Who cares whether somebody is the richest Indian, some actor farted, or a politician burped. I reckon we ought to bring an end to this useless nonsense and concentrate more on issues that would throw light on matters that may well make, and change, the world into something better. Time we stopped faffing and instead helped in transforming perspectives.

Anybody listening? I am sure you would, if you have any sense that is.








Image: This image does not belong to me. I have sourced it from the Internet. I do not own it, or claim copyright to it. If it is your image please do let me know if you are fine with me adding your name to it. I shall add credits to it. This is not a site for business. The images have been used for representational purposes only. If you wish, I shall take it off in case of an objection do let me know and I shall take it off. Thank you.