Facebook Badge

Navigation Menu

Advertising Tips from 2927 Communications

I think we ought to kill the ‘tags’ given by agencies from time immemorial such as ‘creative’ – ‘art’ et cetera and let people grow. The idea quite simply is to give scope to grow exponentially without any barriers or cliché

Barring the marketing team, we've clearly eliminated the ‘suit culture’. We let the staff dress in whatever they find themselves comfortable in

We constantly challenge everybody at the office to come up with ideas

We hardly ever thrash any feedback. Remember that the most effective copy, ideas, images originate in times when you’re least thinking about it/them We consciously involve our clients in the creative process right from the draft stage to the rough sketches and bounce off hopeful solutions too because an integrated ideation process works wonders for all the disciplines and people involved There are no old-fashioned cubicles at our office, instead we use the open-plan design where the staff is given the liberty to plonk wherever they deem fit to do so We are always on a lookout for young blood to fill up the senior positions. The younger, creative generation has the ability to understand new trends and has an instinctive grasp of the popular culture We usually try putting ourselves in the shoes of the consumer. It’s the fail-safe way of widening our perspective and what’s more, it bridges their gap too We more often than not come up with ‘identifiable creative initiatives’ rather than ‘in your face’ or over-branded campaigns

We NEVER exaggerate because the clients who mean business do not have time for theatrics. The most vital secret to effective advertising lies in telling the truth. Nothing works wonders than the simple truth


On Love by Julian Quintaes

You can’t erase love, there’s nothing that will remove it...
Love stains your soul and consumes your thoughts.
And when you least expect it...
It vanishes!

- Julian Quintaes


Lord of War - 2005

I watched Lord of War last night and loved every frame of it. Violence is sometimes shown as so inherently cinematic, but we all know that violence is also a very basic human feeling. Despite all the spurting blood and carpets of bullet casings in the film, what I adored most was the part where Cage admits to Hawke that his wife and son have left him, his parents have disowned him and his brother is dead because of him and yet he has no remorse and gets back to doing what he does best, selling arms, because he knows that is where 'he' belongs. We ought to understand that violence is everywhere. It's between a parent and a child or between the husband and the wife and that it doesn't have to be only physical. Only the meek suppress it, the bold take it a step further. Agreed it is evil, but at some point or the other, everybody ought to give in to it. Those words, to some, might appear jarring, they would most certainly repel such thoughts and notions, and those reactions I reckon might stem from their inability to access their innermost nature (clouded with feelings of love and care) because if looked at from a practical viewpoint what Cage's character plays is human nature personified to its barest best.