In this age of content overload, in other terms an obvious way of blowing your own trumpet, does it really help to blow your own trumpet? I was reading that you need to have these many LinkedIn endorsements, so many Facebook likes, Tweets of such and such nature. I think all of it as bunkum. All you need is to keep direction, focus on your work and automatically the right people and work will come.
Work will get you work. All else is as ambitious as
wanting to find Pegasus, or as ambiguous as someone claiming to have seen a
mermaid.
So stop wasting valuable
time on managing manifold social media accounts and start concentrating on the
core – building your enterprise right with the right ingredients.
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