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Endorsements Gone Awry


The Indian advertising industry these days seems to be getting it wrong especially when it comes to some actor endorsements that simply don’t ‘fit in’ for their campaigns according to me. Presently, there is a television spot showing John Abraham talking about one of their many products. Undeniably, his body is more widely discussed than his brains, but one look at him when he isn’t showing skin and one would see that his inner nature which is so lucidly reflected in his actions lends a far more profound character to his personality than his mere six packs. And even if his six packs have been over-exposed, there's still a lesson in that to be learnt – that a fitter mind and body leads to a fit and thriving life. 

However, I am unable to comprehend how the same brand has selected a female actor who oozes saccharine, but lacks grace and poise to promote their product for the female audience. I am sure these chaps had their reasons. Somehow, these days, everyone has reasons for whatever they do.

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